PointsBet to move away from “promos and ad blitzes” with new marketing hires
| By Daniel O'Boyle
Sportsbook operator PointsBet has made two senior marketing appointments as part of a pivot in strategy away from “promos and ad blitzes”.
Former Olympics executive Ansley O’Neal will become vice president of brand strategy and marketing, while Josh Powell becomes director of brand marketing.
O’Neal had worked for the International Olympic Committee since 2015. There, she managed many of the International Olympic Committee’s consumer-facing brands, supporting campaigns such as the bid for PyeongChang to host the 2018 Winter Olympics and for wrestling to be readmitted as an Olympic sport.
At PointsBet, she will oversee the creation and implementation of the brand and marketing strategies from the ground up and will report to chief marketing officer Kyle Christensen.