Bragg partners First Look Games in affiliate marketing drive

Under the deal, First Look Games will support Bragg with affiliate and B2C game promotion for its in-house studios such as Atomic Slot Lab and Indigo Magic, as well as selected partner studios.

Bragg Gaming will be able to upload game sheets, logos, images, videos and demo games for each of its slot titles to a dedicated library, which can then be downloaded by affiliates that are approved by First Look Games, either individually or in bulk.

The provider will also have control over what information it shares with affiliates and when this is made available to them, as well as have access to a suit of compliance tools such as a free age-gate for relevant markets and automatic accuracy monitoring of published content.

“This is an important step for Bragg Studios and for our studio partners from the Powered by Bragg range, allowing us to ramp up the visibility of our rapidly expanding games portfolio to an even bigger audience,” Bragg’s director of product marketing Niklas Mravlje said.

“Competition for player attention is incredibly fierce among studios, and First Look Games will help us to be heard above the noise being made by our rivals and to drive awareness of the Bragg name, our collection of studios and the thrilling titles that we produce.”

First Look Games founder, Tom Galanis, added: “Bragg Gaming is a major igaming content provider, and we’re thrilled to be helping to ramp up the promotion of games developed on its remote gaming server via our network of 800-plus approved publishers.

“Affiliates present a massive opportunity for studios to drive awareness of their titles among huge audiences of engaged online casino players around the world. First Look Games does much of the heavy lifting, allowing the likes of Bragg to engage this significant audience easily and cost-effectively.”