Better Collective raises revenue and earnings targets for 2023

For the 12 months to 31 December, Better Collective now expects to post revenue between €315-€325m. This would imply year-on-year growth of between 17% and 21%.

This is an increase from the range of €305m-€315m set in April, which itself was upgraded from €290m-€300m following the acquisition of advertising company Skycon Limited.

The group also elected to raise earnings before interest, tax, depreciation and amortisation (EBITDA) before special items guidance to a range of €105m-€115m. This would mean a year-on-year jump of between 24% and 35%.

This was up from the €95m-€105m range set in April after the Skycon acquisition, with the initial guidance having been set at €90m-€100m.

Record breaking performance

Better Collective said it made the adjustments in the wake of a record first quarter, during which revenue reached an all-time high of €88m. This was 30% higher than in the same period in 2022.

EBITDA before special items was also up 44% year-on-year at €33m, while a trading update on April indicated growth of 40% heading into Q2.

Following a strong start to the year, the group said it carried momentum into Q2, highlighting better-than-expected performance from the Americas, media partnerships and sports win margin.

Long-term targets

Earlier this year, Better Collective also set out long-term financial targets for the four years to 2027, in line with its growth strategy.

Targets include revenue compound annual growth rate of greater than 20%, EBITDA margin before special items of 30%-40% and net debt to EBITDA below 3%.

The group also revealed that these targets would be based on the assumption that mergers and acquisitions would be solely financed by its own cash flow and debt.