Casino Guru launches responsible gambling TikTok

The account will also focus on raising awareness about the potential risks of problem gambling “in a creative and engaging way”.

The affiliate’s TikTok aims to serve as an educational hub, “offering informative and entertaining content to encourage responsible gambling habits.”

Expert advice will be featured in content alongside conduct awareness campaigns, all while attempting to build a safer gambling environment.

The company said it hopes to engage the younger generation “and address the vulnerabilities associated with gambling in today’s digital age.”

“Through our new TikTok account, we hope to engage with a wider audience, particularly the younger generation, who may be more vulnerable when it comes to gambling,” said Daniela Kianicová, PR & external relations lead at Casino Guru.

“Our mission is to create a safer gambling environment for all, and TikTok provides us with an innovative platform to deliver our message effectively.”