Relax Gaming boosts Romania reach with MaxBet.ro deal

The content aggregation platform has expanded its offerings to the Romanian market, following an agreement with MaxBet.ro.

Relax Gaming, the igaming aggregator and supplier of unique content, has reached an agreement to provide its catalogue to leading Romanian operator brand MaxBet.ro, bolstering its presence in the fast-growing market.

Under the agreement, the operator will be making the most of Relax’s entire suite of high quality and varied proprietary titles, including Temple Tumble, Snake Arena, and Money Train 2.

As one of the first suppliers to earn accreditation in 2016 via the ONJN (Romania’s gambling authority), the deal marks further expansion into the market for Relax, following several partnerships with some of the market’s leading operators.

The latest in a string of European deals signed by Relax, the deal is testament to the company’s ambition to further boost its industry-leading reach with its games, as well as further positioning itself as the ‘go-to’ aggregator for major operators in the industry.

Daniel Eskola, Relax Gaming CCO, said: “With MaxBet.ro’s strong reputation and reach in Romania, this partnership significantly raises our profile among players there and further reinforces our footprint in an important European market.

“Our games provide a high level of quality and variety to suit different player preferences, meeting MaxBet.ro’s requirements for gaming content that appeals to a diverse range of customer profiles. I’m sure their players are going to enjoy them hugely.”

Victor Rusinov, CEO at Maxbet.ro, said: “Creating a highly entertaining experience for MaxBet.ro customers is the main goal of our company. We are thrilled to have added the multi-awarded ‘Provider of the Year’ to our portfolio.

“I’m sure our players will be excited to have the iconic hit game Money Train 2, available on our site, alongside all the other stunning titles from Relax Gaming. We truly believe that this partnership will be based on quality and professionalism.”

Relax now offers its partners more than 2,000 online casino games, featuring headline slots from its in-house studios along with a vast collection of content aggregated through its Silver Bullet and Powered By Relax partnership programmes. 

Recognised by the industry as a true driver of differentiation, Relax Gaming recently celebrated winning “Casino Content Supplier” at the 2021 EGR Awards in February, as well “Casino Software Supplier” at last year’s EGR B2B 2020 Awards.