NHL’s Golden Knights score extension with BetMGM
| By Robert Fletcher
Online sports betting operator BetMGM has signed a multi-year extension to its partnership with National Hockey League (NHL) franchise the Vegas Golden Knights.
BetMGM will remain an official betting partner of the Golden Knights and benefit from a branding presence on a range of surfaces inside the team’s T-Mobile Arena home in Las Vegas, Nevada.
The operator will also work with the franchise on a series of marketing activations, as well as web advertisements and exclusive co-branded sweepstakes.
“We’re excited to be continuing our great partnership with BetMGM,” Golden Knights president Kerry Bubolz said. “Just like the Golden Knights, BetMGM has become a key experience to the sports and entertainment industry in our community.”