Better Collective secures partnership with New York Post
| By Robert Fletcher
Affiliate business Better Collective has entered into a sports betting partnership with US daily newspaper the New York Post.
Under the agreement, Better Collective will deliver its technology and commercial content for online sports betting through its Action Network platform to help educate New York Post readers about wagering.
This will include the provision of content, data and statistics for the betting section of the New York Post.
The newspaper has a readership of more than 92 million unique users, including 11 million people in New York, which earlier this month launched its legal mobile sports wagering market.