STS strengthens its presence in foreign markets with launch of revamped website

STS, a leading company in the Central and Eastern European gaming industry, has launched a new website. The improved site will allow the company to enter new foreign markets and offer innovative solutions that are nowadays necessary to acquire an advantage over competitors and effectively acquire customers. For the past few months, a team of developers from STS Gaming Group have been working on a number of changes to the stsbet.com site, which is one of the two B2C services provided by the Group to customers outside of Poland (stsbet.com and stsbet.co.uk). Those changes have resulted in the creation of a new and better version of stsbet.com, which has also been transferred to a new platform. Players will benefit from an expanded payment portfolio individually tailored to each targeted market, and new gamification tools combined with a larger selection of casino games will also be coming soon. The sports betting service has also been redeveloped in terms of UX/UI. Further elements of the new website will be gradually added according to a carefully adopted strategy for 2021, now offering faster and more intuitive navigation for gamers. Talking about the revamped site, Mateusz Juroszek, CEO of STS, said: “When deciding to create a new version of the website, our goal was to provide customers with even better solutions than before. These solutions will improve the user experience and allow us to increase our competitive advantage. The new version of stsbet.com is a product that consistently enables us to build our position in the international market. We have already achieved great success in the UK, but our ambition goes much further.” Other competitive elements of the new stsbet.com website, such as real-time gamification, will be successively added in accordance with the strategy adopted for this year to increase player involvement further. As part of the further development of stsbet.com, the company will add more features and solutions from its software and innovation providers. One such example is BetBooster, a widget that makes betting easier and more enjoyable and provides users with unique knowledge about specific sporting events. BetBooster is based on artificial intelligence, particularly machine learning, which utilises algorithms that can self-improve automatically through experience gained during operation. STS is a Polish company which, outside of its home market, has its largest customer base in the UK, where it continues to develop and systematically record dynamic growth. When debuting overseas two years ago, the management strategically decided to launch a separate website for the UK market (stsbet.co.uk) while the global website (stsbet.com) was still in the development stage. The creation of a new website is, therefore, another step towards the implementation of an international strategy of expansion into foreign markets.