The iGB Affiliate Awards are back at The Home of the iGaming Affiliate Community
Join us for a night of futuristic fantasy as the worlds of cyberpunk and fairytale come together to celebrate the achievements and innovations of the igaming affiliate community over the past 12 months.
Taking place following the first day of iGB Affiliate London on 8 February, the 2024 Awards are going to be the best ones yet!
We look forward to receiving your high-quality submissions, showcasing the amazing work you have been doing over the past 12 months.
Welcome
Tickets
Information
Submit your entry here
Process
Judges
Venue
2023 winners
Gallery
iGB Affiliate Awards 2024
Taking place following the first day of iGB Affiliate London on 8 February, the Oscars of the igaming affiliate sector will bring together the very best affiliates, affiliate programmes and suppliers at the celebrated Troxy, just a short journey from London ExCeL.
There is something for everyone to enter
This year there are 20 categories, 19 of which are open to the industry to enter or vote on. The remaining category – for Affiliate Idol (aka Lifetime Achievement Award) – is selected by an in-house panel. The awards are free to enter, and there is no limit on the number of categories you can put yourself or your company forward for – if you feel you meet the entry criteria, then we want to hear from you!
We can’t wait to welcome you on 8 February 2024 as we reveal who has taken the top honours in 20 coveted categories.
NOMINATIONS ARE NOW OPEN!
To nominate, please go to the Submit your entry here tab in the the left-hand menu.
Nominations for the 2024 Awards close on Friday 20 October.
Deadline now extended to Wednesday 25 October.
Tickets
Tickets are available through the iGB Affiliate London registration page.
Single seat ticket £450 + VAT
Sparkling wine reception
Unlimited beer, wine and soft drinks for three hours
Three-course meal
Entertainment until 2am
VIP table £4,180 + VAT
Table of 10 guests
Sparkling wine reception
Unlimited beer, wine and soft drinks for three hours
Three-course meal for 10 guests
Entertainment until 2am
Two bottles of spirits and mixers
Listed as table sponsor on all iGB Affiliate Awards branding
VIP+ table ticket £5,700+VAT
Table of 12 guests
Sparkling wine reception
Unlimited beer, wine and soft drinks for three hours
Three-course meal for 12 guests
Entertainment until 2am
Four bottles of spirits and mixers
Listed as table sponsor on all iGB Affiliate Awards branding
If you have any queries, please email our team at iGBAffiliateLDN.support@clariongaming.com
Information
Answers to the most commonly asked questions on the iGB Affiliate Awards 2024 can be found below.
- How are the awards judged?
- What are the awards categories for 2024?
- Who can enter?
- Why enter?
- How do I enter?
- How do I buy tickets?
- What is the dress code?
How are the awards judged?
Anyone working in the igaming affiliate industry can nominate themselves or their organisation, or they can nominate another individual or organisation.
Once submission forms are received, our judging panel will evaluate each nomination against the category criteria in order to select the shortlists and final winners.
The deadline for submitting nominations for the 2024 iGB Affiliate Awards is 25 October 2023. Shortlists will be announced on 20 November 2023.
The judging process for the iGB Affiliate Awards is rigorous and thorough. Following a major review and overhaul in 2021, the process has been continually improved to ensure the highest possible standards of fairness and integrity in deciding the results.
Full details of the 2024 judging process can be viewed under the Process tab in the left-hand menu. Click the Judges tab to see the makeup of the judging panel.
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What are the awards categories for 2024?
There 2024 edition of the iGB Affiliate Awards has 20 categories:
Affiliate categories
Best Casino Affiliate
Best Sports Betting Affiliate
Best Bingo Affiliate
Best Poker Affiliate
Best Crypto Affiliate
Best Streaming Affiliate (ALL VERTICALS)
Marketing Campaign of the Year (ALL VERTICALS)
Affiliate Employer of the Year (ALL VERTICALS)
Safer Gambling Initiative of the Year (ALL VERTICALS)
Individual categories
Best Affiliate Manager (ALL VERTICALS)
Affiliate Idol, aka Lifetime Achievement Award
Programme/network categories
Best Affiliate Programme (ALL VERTICALS)
Best Affiliate Network (ALL VERTICALS)
Service provider (SP) categories
Best Tech for Affiliates
Best Tech for Affiliate Programmes
Best Digital Agency
Game of the Year (PUBLIC VOTE)
All companies (affiliates, programmes, networks and SPs)
Rising Star (ALL VERTICALS)
Best Newcomer (ALL VERTICALS)
Innovator of the Year (ALL VERTICALS)
Who can enter?
Anyone working in the igaming affiliate industry can submit nominations to the iGB Affiliate Awards. They can nominate themselves or their organisation, or they can nominate another individual or organisation.
Any applications received for a non-relevant category and all duplicate submissions will be void. If you have any questions, please contact operations@clariongaming.com.
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Why enter?
The iGB Affiliate Awards is the UK’s premier recognition platform for businesses of all sizes in the online gaming affiliate industry. The benefits of entering extend far beyond simply picking up one of the prestigious trophies.
Here are some of the reasons why your organisation should take part:
- Offers a platform to differentiate your business and stand out from competitors
- Grants greater recognition for you and your organisation within the industry, perhaps leading to additional business as a result
- Encourages improved business relationships
- Affords superior marketing and PR opportunities
- Provides excellent motivation for your team
- Demonstrates to current and future staff that you’re a leading company, plus as an added bonus it will help you attract excellent and talented employees
- Publicises your personal credentials to your clients, existing employer and future employers
- Presents an ideal opportunity to measure your current performance, consider what has contributed to your success and to look at where you can go from there
- Gives you the motivation to sustain this performance in order to retain your title/beat your competitor to the award for the following year!
How do I enter?
Click on the Submit your entry here tab in the left-hand menu. To enter a category from the list, click on the ‘+’ symbol next to its name which will expand the section to reveal the full criteria. Then click the ‘Submit your entry’ button to proceed to the entry form.
Please read the requirements for each awards category carefully to fully understand what you are required to submit. Following the instructions will give you the best possible opportunity of making it onto the shortlist.
The judges and the criteria will focus on the last 12 months and not before, so please ensure your submission only covers the assessment period.
Please also note that nominations will be assessed based on quality and not quantity. Submitting multiple entries or doing so on behalf of the same company or person will not increase their chances of making it through to the shortlist. Submitting one comprehensive and detailed entry which fully addresses all the criteria and questions, backed up by relevant and compelling supporting documents, will achieve greater cut-through with the judges and increase your chances of progression.
A primary purpose of the iGB Affiliate Awards is to showcase fast-growing and disruptive businesses. Hence while the scale of nominee companies is taken into account by the judges when assessing the quality of submissions against the criteria, managing to successfully demonstrate and convey the growth, innovation and momentum of your business via your submission is likely to exert an equal if not greater influence on the judges’ final decision.
Full details of the 2024 judging process can be viewed under the Process tab accessible from the left-hand menu.
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How do I buy tickets?
The iGB Affiliate Awards is a pay-to-attend event. You will be able to book tickets via our registration platform for iGB Affiliate London or with your account manager.
Single seat ticket £450 +VAT
Sparkling wine reception
Unlimited beer, wine and soft drinks for three hours
Three-course meal
Entertainment until 2am
VIP table £4,180+ VAT
Table of 10 guests
Sparkling wine reception
Unlimited beer, wine and soft drinks for three hours
Three-course meal for 10 guests
Entertainment until 2am
Two bottles of spirits and mixers
Listed as table sponsor on all iGB Affiliate Awards branding
VIP+ table ticket £5,700+VAT
Table of 12 guests
Sparkling wine reception
Unlimited beer, wine and soft drinks for three hours
Three-course meal for 12 guests
Entertainment until 2am
Four bottles of spirits and mixers
Listed as table sponsor on all iGB Affiliate Awards branding
What is the dress code?
The dress code for the iGB Affiliate Awards is black tie.
- No trainers
- No jeans
- No sportswear such as shorts, joggers or vests
- No flip-flops
Submit your entry below!
To enter for a category, click on the ‘+’ symbol next to its name to expand the section and reveal the full criteria. Please read the requirements carefully to fully understand what information and materials you will need to provide on the entry form to give your submission the best chance of impressing the judges and making it to the shortlist. Once you have read these through, click the ‘Submit your entry’ button at the bottom of the section to proceed to the entry form.
For full information on the judging process, please click on the Process tab in the left-hand menu. Some additional insight on creating an effective submission which will impress the judges can also be found in the ‘How do I enter?’ section under the Information tab.
Good luck!
Affiliate categories
(select for entry requirements)
Each year we look to reward those that have grown their brand, traffic and conversions. In particular casino affiliate businesses that can demonstrate the following over the past 12-month period:
- Clear growth in traffic, NDCs and revenue
- Improvements in UX and conversion rates
- Innovation in the tactics, products and services used to acquire and drive casino traffic
- New revenue-enhancing partnerships with operators
- Strengthened relationships with existing partners
- Adaptation to disruptions and challenges in the wider market (i.e. regulation, compliance, economy)
- Successful entry into new markets and niches
Each year we look to reward those that have grown their brand, traffic and conversions. In particular sportsbook affiliate businesses that can demonstrate the following over the past 12-month period:
- Clear growth in traffic, NDCs and revenue
- Improvements in UX and conversion rates
- Innovation in the tactics, products and services used to acquire and drive sports betting traffic
- Material sign-ups with new partners
- Strengthened relationships with existing partners
- Adaptation to disruptions and challenges in the wider market (i.e. regulation, compliance, economy)
- Successful entry into new markets and niches
Each year we look to reward those that have grown their brand, traffic and conversions. In particular bingo affiliate businesses that can demonstrate the following over the past 12-month period:
- Clear growth in traffic, NDCs and revenue
- Improvements in UX and conversion rates
- Innovation in the tactics, products and services used to acquire and drive bingo traffic
- Material sign-ups with new partners
- Strengthened relationships with existing partners
- Adaptation to disruptions and challenges in the wider market (i.e. regulation, compliance, economy)
- Successful entry into new markets and niches
Each year we look to reward those that have grown their brand, traffic and conversions. In particular poker affiliate businesses that can demonstrate the following over the past 12-month period:
- Clear growth in traffic, NDCs and revenue
- Improvements in UX and conversion rates
- Innovation in the tactics, products and services used to acquire and drive poker traffic
- Material sign-ups with new partners
- Strengthened relationships with existing partners
- Adaptation to disruptions and challenges in the wider market (i.e. regulation, compliance, economy)
- Successful entry into new markets and niches
This award will recognise the affiliate that has excelled in driving traffic to the fast-growing number of gambling sites using cryptocurrency as their primary means of payment and embracing the potential of games, products and services based on the blockchain. In particular affiliate businesses that can demonstrate the following over the past 12-month period:
- Growth in crypto gaming partners
- Growth in crypto traffic and conversions
- Innovation in the tactics, products and services used to acquire and drive crypto gambling traffic
- Material sign-ups with new partners
- Strengthened relationships with existing partners
- Adaptation to disruptions in the wider market (i.e. regulation, compliance, economy)
- Successful entry into new markets
A strong marketing campaign can announce a new affiliate brand to the market or reinvigorate interest in an existing one.
For this category, the judging panel will look for entrants to chart the course of a campaign, from conception to delivery, and the ROI from these efforts. The panel will consider:
- Target audience, objectives and budget
- The planning phase: how the campaign evolved to the point of delivery
- The execution phase: how the marketers dealt with challenges and ensured the campaign could be delivered
- Creative and innovative elements: what was new and that no one had thought of doing before
- Results and evaluation: how this translated into campaign KPIs
- How the campaign was refined or adjusted to ensure continued impact and delivery
This award will recognise the affiliate business that can demonstrate a commitment to the development and well-being of its workforce above and beyond its statutory duty. The judges will be looking to reward those that can demonstrate the following over the last 12 months:
- Investment in the skills and personal development of every employee
- A commitment to making your business a great place to work for every employee
- A commitment to treating all employees in a fair and equitable manner
- The fostering of a modern and progressive workplace culture with the power to communicate the company’s values externally to attract and retain the best talent
- How your business kept its workforce motivated in the face of wider business challenges
- How this dedication to its workforce has benefitted the business
Tightening regulations across multiple markets suggest that lawmakers and the public believe more needs to be done to protect gamblers. While this initially falls on the operators, it is increasingly filtering through to their affiliate partners. This category will take into account:
- How the affiliate has promoted responsible gambling over the last 12 months
- Steps taken by the affiliate to educate and protect players beyond statutory requirements
- Steps taken to introduce safer gambling user journeys in all the markets they work in
- End-user engagement in these initiatives
- Evidence of it having a positive impact such as uptake of RG tools or services
This new award for 2024 looks to reward those real-money streamers that have grown their brand, traffic and conversions. In particular, the individual affiliate that can most successfully demonstrate the following over the past 12-month period:
- Clear growth in traffic, NDCs and revenue
- Growth in followers and average views
- Innovation in the content and marketing used to engage and acquire new players and deliver value for operators
- New revenue-enhancing partnerships with operators and game providers
- Strengthened relationships with existing partners
- Successful adaptations to disruptions and challenges in the market, including platform and regulatory changes
- A commitment to promoting safer gambling and transparency with viewers regarding deals with operators and other commercial partners
- Successful entry into new geos, niches and streaming platforms
Individual categories
(Select for entry requirements)
Affiliate managers act as the public face of gaming brands for their performance marketing partners. This category looks to reward those who have successfully managed a high volume of affiliate relationships to help grow their programme in the past year. In particular this category takes into account:
- How the affiliate manager has improved their programme management skills
- What they have done to build trust, maintain and strengthen relationships with long-term partners
- How they have attracted new partners and forged new relationships
- Efforts taken to help partners grow their businesses
- How they have communicated and managed changes to terms across their network
- Their efforts to engage with the wider affiliate community
- Steps taken to develop their industry and technical knowledge
- How they have safeguarded partner relationships through swift resolution of complaints and issues
The final award on the night goes beyond the past year, to look back at the careers of affiliates that have become an enduring fixture within the industry. Whether it’s through engagement with the wider sector, work with other affiliates, or sustained excellence and growth over a number of years, this award will recognise the individual’s achievements. While the winner will be selected by the iGB Affiliate team, we would love to hear suggestions from you, the industry, of who you feel is deserving of this accolade, whose achievements have so far been overlooked by the iGB Affiliate panel. So please click on the button below to have your say in who we should be honouring in 2024. The winner will be judged on:
- Growth in traffic, revenue and conversions over an extended period
- M&A: how they’ve grown, built or sold businesses
- Engagement with the wider industry
- How they’ve dealt with challenges along the way
- How they’ve given back to the wider affiliate community and igaming sector
Programme/Network categories
(Select for entry requirements)
Programmes must continually adapt, evolve and improve to ensure they are successful, and this category looks to pick out those that have done so to both their – and their partners’ – benefit over the past 12 months. This award will be judged on:
- Changes made to programmes over the past year, and evidence of these having a positive impact
- Innovations used to better serve their core markets and customers
- Evidence of programmes taking steps to improve and enhance their affiliate relationships
- Growth in traffic, conversions and revenue
- Growth in active affiliate partners
As the conduit between the affiliate and the operator, a successful network needs to deliver on both sides of the business equation. This category will recognise those businesses that can demonstrate the following over the past 12-month period:
- Clear growth in traffic, NDCs and revenue
- How they have built trust, maintained and strengthened relationships with long-term affiliate and operator partners
- Material sign-ups with new operator partners and growth in active affiliate partners
- Efforts taken to help operator and affiliate partners grow their businesses
- How they have communicated and managed changes to terms across their network
- Access to timely and reliable reporting, stats and analytics as well as up-to-date and localised funnels, creatives and landing pages
- Ensured they have safeguarded partner relationships through swift resolution of complaints and issues
- Have made efforts to diversify market mix and build regulated/sustainable revenue streams
Service Provider categories
(select for entry requirements)
This category looks to highlight third-party solutions or products used by affiliates to enhance and benefit their businesses over the past 12 months. This can be anything from management and tracking platforms to compliance tech, SEO, CRM and marketing automation tools, content and media management solutions, domain monitoring tools, etc. What we want to see is:
- Evidence of industry adoption and use
- New client sign-ups or licensing deals in the last 12 months
- Evidence of the tech having a positive impact on affiliate businesses
- Growth in the supplier’s business
- Product upgrades and improvements in line with client needs and requirements
- A roadmap for continued development and growth
*NOTE: for proprietary products developed in-house please see our Innovation Award
This category looks to highlight third-party solutions used by operator affiliate programmes to enhance and benefit their businesses over the past 12 months. This can be anything from affiliate management platforms to compliance and page monitoring tech, reward and gifting tools etc. What we want to see is:
- Evidence of industry adoption and use
- New client sign-ups or licensing deals in the last 12 months
- Evidence of it having a positive impact on how programmes interact and do business with affiliates
- Growth in the supplier’s business
- Product upgrades and improvements in line with client needs and requirements
- A roadmap for continued development and growth
* NOTE: for proprietary products developed in-house please see our Innovation Award
This award will look to reward exceptional performance by digital agencies on behalf of igaming affiliates in the last 12 months, taking in all disciplines from SEO to social and influencer marketing, PPC, content strategy, UX and design, to brand development and training. Judges will be looking for:
- Examples of recent client and campaign work
- Evidence of consistent ability to execute on behalf of affiliate clients, on time and on budget
- Concrete KPIs of how you helped improve clients’ site and brand performance such as enhanced visibility, increased traffic and sources, time on site, conversion rates, revenues
- Long-standing affiliate client relationships and how these have evolved
- New business wins in the last 12 months
- Examples of how you solved client problems efficiently and quickly
- Notable recent achievements and why you think your team deserves to win
- A concise overview of the agency, number of staff including those dedicated to gaming, and main igaming affiliate clients
Recent years have seen casino affiliates increasingly restructure their sites around game and provider content. Streamers have also become increasingly influential on which slots break through and become player favourites and sustained revenue drivers. This award lets the industry pick out the titles released by suppliers and studios in the past year that have put themselves in with a shout of becoming the next Starburst.
The winner of Game of the Year will be decided by a public vote on the Top 10 slots released in the period 1 October 2022 to 21 August 2023. The shortlist for 2024, provided by iGB’s official casino data partner eGaming Monitor, is as follows:
Big Bass Bonanza Keeping It Reel (Pragmatic Play)
Coin Strike Hold And Win (Playson)
Cops N Robbers Big Money (Inspired Entertainment)
Fishin’ Frenzy Even Bigger Catch (Blueprint Gaming)
Football! Cash Collect (Playtech)
Gold Blitz (Fortune Factory Studios)
Golden Dragon Inferno (Betsoft Gaming)
Rip City (Hacksaw Gaming)
Rise Of Olympus 100 (Play’n GO)
Superstars (NetEnt)
Games ranked according to the number of game tile positions on the main casino landing pages of 2,800 operators globally during the aforementioned period. Only the top game from each studio group released in the period is considered. eGaming Monitor is iGB’s official casino data partner and monitors 50,000 games from 1,500 suppliers.
ALL companies (Affiliates, Programmes, Networks and Service Providers)
The igaming affiliate sector is crowded and highly competitive, but there will always be space for those with a strong product or offer and an effective strategy to carve out a niche. We’re looking for all businesses – this could be an affiliate, programme or service provider – launched between two and five years ago that are now making their presence felt in today’s igaming affiliate market. In particular judges are looking for:
- Evidence of sustained and strong growth over the last two years – in revenue, deals, clients, partners, traffic or conversions
- Evidence of a USP or point of differentiation that is underpinning the sustainable development and growth of the business, whether a new product, a spin on tried-and-tested tactics, or an entirely new way of working
- A robust strategy for further growth, clear milestones, and how the business plans to meet them
Note: for businesses and startups launched within the last two years please see our Best Newcomer category
While a great idea that finds the right audience is the essence of any startup, getting one off the ground in the igaming affiliate space requires far more than that. This category will recognise those companies launched in the last two years that have successfully moved from concept to launch and are now taking the next steps towards establishing themselves as viable businesses in the igaming space. It’s open to all businesses involved in the gaming affiliate sector and judges will be looking for:
- Evidence of product-market fit and audience need for the product/service
- Evidence of early take-up and traction among target customers
- Refinement of product/service in line with feedback and analytics
- Plans for growing, scaling and establishing the business
Note: for fast-growing businesses launched between two and five years ago please see our Rising Star category
Recent years have seen major changes across the gaming industry, from tightening regulations to consolidation (plus there was a pandemic to contend with), and things were no different for the affiliate sector. The innovation award is therefore not looking for disruptive brands or products (these are covered by the Rising Star and Tech categories respectively) but for businesses that can explain the challenges they faced and demonstrate the clever ways they addressed them. The award will be judged on:
- Solutions or approaches that offer something new to the affiliate market
- How these were developed and championed, and the space created for them to take shape
- Evidence of industry adoption
- Problem solving, whether that’s for a new or existing product, responding with a change of approach or strategy or improving an existing offering
The judging process for the iGB Affiliate Awards
The judging panel
iGB’s panel of external industry judges is selected for its expertise on both the igaming affiliate sector and in specialist areas pertaining to individual awards, such as safer gambling. All judges joining the panel are required to sign an NDA to keep all submitted information confidential and the winners’ names secret until the event has taken place. They are also obliged to declare any potential conflicts of interest prior to judging.
Allocation of categories
Judges are allocated categories aligned to their areas of industry experience and knowledge, and to avoid potential conflicts of interest. Judges’ access to submissions is restricted to their allocated categories.
Shortlisting
Shortlists are formed and awards presented only in categories where three or more judgeable submissions are received. A non-judgeable submission is one which includes incomplete/insufficient information for the judges to fully assess the submission against all the criteria for that category. The number shortlisted in each category is calculated on a sliding scale based on how many judgeable nominations are put forward to the judges.
How categories are judged
The judges read every judgeable submission alongside all supporting materials. They provide an overall score for each entry based on their assessment across all the criteria for that category, also taking into account any supporting documents. The judges also give a brief explanation of their rationale for providing this score. Once all the judges’ scores are submitted for all the entries in each category, an average of the scores is calculated for each entry with this converted to a score out of 10. If there is no clear winner from the first round (a minimum one-point margin between the top submission(s) and second-placed entry or entries is needed), the category goes to a second round of judging. A conference call is then held between the allocated judges to decide the winner. The judges may exercise their discretion to award a Highly Commended in these instances.
Feedback on entries
An explanation as to how the shortlist and winners were arrived at in each category can be provided on request. Judges’ comments will be anonymised and average scores given in these instances. Individual judges’ scores and comments will not be shared externally. Please address any questions or requests regarding the judging process to internal judging lead, Stephen Carter (stephen.carter@clariongaming.com).
Judges for 2024
Ben Robinson
Ben is the co-founder of RB Capital, a specialist M&A and funding brokerage, combining best-in-breed expertise for growth, investment and M&A across gaming, fintech and media verticals. Ben has more than 20 years’ commercial experience across technology and media, the last 10 of which have been deeply embedded in the online gambling and blockchain sectors. He sits on a number of advisory boards for fintech and igaming companies across Europe, Asia-Pacific and the Americas.
Christina Thakor-Rankin
Christina is co-founder of the All-in Diversity Initiative, which advocates for a data-driven approach to improving inclusion in gaming, and also runs a consultancy business. Her career in the industry spans 25 years and the whole betting and gambling ecosystem, including land-based, online and mobile gaming. She firmly believes that diversity and inclusion are critical to success in business.
Claire Wellard
An igaming veteran with a speciality in affiliate management, Claire launched her own consultancy business back in 2017 to assist operators with launching and growing their affiliate businesses within the igaming space.
Corey Padveen
Corey has an extensive background in econometrics and statistics, and is a partner at t2 Marketing International. He has worked on some of the most innovative data-oriented campaigns for both online and brick-and-mortar operators, speaks on his work and research at events around the world and is a member of a number of tech-facing advisory boards. He is also the author of Marketing to Millennials For Dummies, and a contributing author of Digital Marketing All-In One For Dummies.
David da Silva
David is CEO of Easyodds.com and brings a unique combination of commercial strategy, digital marketing and regulated gaming to the judging panel. His interests extend across product innovation and service design to create business platforms that drive commercial success and differentiation.
Elaine Gardiner
Elaine is head of client services at TAG Media, where she leads the igaming marketing and acquisition consultancy’s principal client offering of affiliate programme management. Prior to joining TAG Media in July 2021, she was affiliate operations manager at Betsson Group. Elaine has over 12 years’ experience in the igaming affiliate industry and has held various positions from affiliate manager to head of affiliates and everything in between.
Erica Anderson
Erica is the VP of marketing, igaming & Income Access at Paysafe Group. Her role focuses on developing the marketing strategy for the Income Access brand, as well as the igaming division of Paysafe. Holding over a decade’s industry experience, she also oversees the company’s in-house affiliate management team and its suite of digital marketing services being offered to leading global igaming brands.
Gareth Mulley
Gareth Mulley runs the marketing practice within Pentasia across Europe, LatAm and the Middle East. He is passionate about affiliate marketing and recruiting the best talent into positions within operators and affiliate businesses focusing on the igaming sector.
Helen Walton
Helen is founder and CCO of G.Games, an award-winning games supplier that has grown to a portfolio of over 200 games served around the world in lotteries and casinos. She started her career at Unilever and has worked with Boots, Frucor, Tate Britain and PZ Cussons launching new products, brands and finding ways to connect with customers. She is a dealmaker, writer and marketer who enjoys solving problems, trying out ideas and making things happen.
Katy Stafford
With over 15 years’ experience in the online gaming industry, Katy is a seasoned marketing professional specialising in new player acquisition, predominantly within affiliation. Katy has previously managed the affiliate programmes for ComeOn Group and more recently served as Director of Acquisition at Casumo. She is currently working as an acquisition consultant assisting igaming startups with creating and executing strategic plans for optimal traffic and revenue performance.
Kevin Dale
Kevin has spent the last 20 years in online gaming and runs data and advisory company egamingmonitor.com, which covers 50,000 casino games, 500 bingo rooms and 800 lottery draw products from 1,500 suppliers across 2,800 operators. He was previously CEO of online skill gaming company GAN plc and marketing director at Betfair, Sportingbet and Eurobet.
Lee-Ann Johnstone
Lee-Ann entered the affiliate marketing industry in the early 2000s when the internet was still new and mobile phones were BIG. She has managed many blue chip and startup affiliate programmes, helping them grow global reach across verticals from retail and ecommerce, payments and fintech, to esports and igaming. Lee-Ann also hosts the award-winning Affiliate Marketing Podcast, which charts regularly in the Top 100 Business News podcasts in the world. She runs a 12-week acceleration programme for affiliate managers (AMPP) and owns award-winning agency Affiverse providing outsourced affiliate programme management services. Inaugurated as a member of the prestigious forbes.com Agency Council (2020) Lee-Ann regularly features in publications such as The Drum, Hello Partner, MartechRecord, GPWA, iGB Affiliate and Forbes.com.
Peter Mares
Peter is the founder and CEO of sci:ent, a company focused on delivering technology to the igaming industry through its bespoke technology-at-source business model. He has been involved in the design and delivery of tech for the industry for almost 20 years, having worked with a number of industry leaders delivering innovative platforms and solutions during his career. He is also a passionate advocate for D&I within the industry (and in general).
Shahar Attias
Shahar is a globally recognised igaming expert, CRM strategist and frequent speaker at the industry’s leading events. Following a career as a senior executive with 888, Playtech and PokerStars, Shahar founded Hybrid Interaction, a boutique consulting agency which has undertaken more than 200 successful projects across all verticals and most jurisdictions. These include online migrations with brick-and-mortar casinos in the Netherlands, Switzerland, Georgia, UK and US and with gambling powerhouses such as Greentube, Hard Rock & PlayStar in NJ (US), GiG, Casino du Lac (Partouche), Logrand (Mexico), Holland Casino, Grand Casino Baden, Groupe Barrière, Entain (Bwin.Party/Sportingbet/Bet.pt), IGT, William Hill, BetConstruct and Win2day.
Shona ODonnell
Shona is the head of strategic events for Better Collective, a leading digital sports media group. Since joining she has created the Better Collective Bookmaker Awards, a series based on data to help consumers find the best bookie for them. She is also responsible for the group’s brand at events globally. With over 15 years of experience in the igaming sector, much of that focused on the affiliate market, Shona has been responsible for the creation and development of some of the industry’s biggest events, including iGB L!VE!, LAC, Sports Betting USA and ICE London.
Simon Collins
Simon Collins is currently investor and chairman for platform provider and casino content developer Jogo Global. He has a 25-year track record of launching and building valuable igaming brands. Simon was a co-founder of Foxy Bingo owner Cashcade Ltd prior to its sale to Bwin.party for £96m in July 2009, going on to become managing partner of Bwin.party-backed investment fund New Game Capital. He then launched mobile gaming startup Gaming Realms plc with his fellow Cashcade founders. Following the sale of its real-money subsidiary in 2019, he joined News UK as MD, betting & gaming, where he oversaw the development of brands including Dream Team, Sun Bingo and Sun Racing. He joined Jogo Global in July 2021.
Simon Pilkington
Simon has 17 years’ experience within the igaming industry with a specific focus on affiliation and content strategy. Previously the CEO of super affiliate KaFe Rocks (now Time2Play Media), Simon now runs his own consultancy business, SMPL Consulting. He also recently launched a JV recruitment business, Wander, aimed at helping improve standards within the industry one person at a time.
Vanessa Simpson
Vanessa is a communications professional with a background in investor relations and consumer PR. She has experience in a wide range of communications fields including crisis management, corporate marketing, M&A, financial PR and consumer media relations. Vanessa has worked with some of the world’s most known gaming brands including PokerStars, FanDuel and Sky Betting & Gaming. She is currently serving as communications director at ACE Hollreiser and head of communications at SG:certified.
Venue for iGB Affiliate Awards
Troxy
490 Commercial Rd, London, E1 0HX
2023 winners
Congratulations to all the winners of the 2023 iGB Affiliate Awards.
| Best Bingo Affiliate | Bingoport |
| Best Casino Affiliate | Slots Temple |
| Best Sports Betting Affiliate | Better Collective |
| Best Tech for Affiliates | Raketech Group |
| Best Crypto Affiliate | CryptoManiaks by Find.co |
| Best Digital Agency | TAG Media |
| Marketing Campaign of the Year | The Slot Beasts |
| Best Affiliate Manager | Jenny Popkarmezova – William Hill Affiliates (winner) Mehmet Malusakli – AffiliateInsider (highly commended) |
| Best Tech for Affiliate Programmes | Rightlander Ltd |
| Best Affiliate Programme | Bet365 Partners |
| Best Affiliate Network | AfiliaGo |
| Game of the Year | Links Of Ra – Slingshot Studios |
| Affiliate Employer of the Year | TAG Media |
| Innovation Award | TrafficGuard Affiliate |
| Rising Star | 247Partners Revpanda (joint winners) |
| Best Newcomer | TipsterPage (winner) Fitzdares (highly commended) |
| Safe Gambling Initiative of the Year | Casino Guru |
| Affiliate Idol – Lifetime Achievement Award | Christian Kirk Rasmussen and Jesper Søgaard, Founders of Better Collective |
