NOGA managing director Peter-Paul de Goeij on the challenges Dutch operators will face

Peter-Paul de Goeij, managing director of Dutch industry association NOGA, discusses how the industry will have to adapt to a wide-ranging ad ban that will come into effect at the start of next year. He notes that pressure in parliament means it’s possible that this may not be the end of difficulties for the sector, as some factions push for even harsher laws.