STS signs with Enteractive

STS, the Polish betting operator, has partnered up with Enteractive’s (Re)Activation Cloud, the igaming conversion platform.

The plug-and-play service offered by Enteractive will aim at improving STS’s player retention rates.

STS Gaming Group has an extensive product portfolio including bookmakers, virtual sports, casino, live casino and esports event bets. The brand has recently on-boarded legendary goalkeeper Peter Schmeichel as well as ski jumper Martin Schmitt to drive its new ‘Bet with the leaders’ campaign.

STS dominates the Polish bookmaking market with a 47% share and is the main sponsor of Poland’s national football team as well as a large number of other major teams in the country. Over the last six years, STS has multiplied its revenue tenfold and is now pushing for further geographical and offer expansion.

The company currently counts 1,500 employees in Katowice, Warsaw, Prague and Malta, and is expected to grow further in the short term.

STS CEO Mateusz Juroszek comments: “We have found a partner in Enteractive which shares our values in terms of innovation and constant improvement. It is our strategy to lead the way in development in terms of technology that constantly pushes to do things better.

“Partnering up with Enteractive and connecting to its Reactivation Cloud, we have added another vital tool to our CRM department so that we are able to communicate and engage on a large scale with our customers the STS way.”

(Re)Activation Cloud is a scalable, proprietary software available on the market which is specifically designed to handle personal one-on-one calls that strengthen customer loyalty.

While the entire industry is focusing on gamification and automated tools, Enteractive is choosing to focus on retention powered by technology and real human interaction. Enteractive’s services result in a boost to bottom-line P&L and long-term brand loyalty.

The platform plugs directly into clients’ existing CRM systems through seamless API integration which provides real-time, end-to-end transparency. Enteractive’s clients’ have full visibility and control of the entire process.

Additionally, all (Re)Activation methods used are GDPR and G4 compliant and all data processed is highly secured.

Mikael Hansson, Enteractive Founder and CEO, said, “We are very happy to partner up with STS, a powerhouse in the important Polish market but also an agile and ambitious company with great potential in the rest of the world.

“With STS connected to our (Re)Activation Cloud we have already seen good signs in terms of conversion rates and player reactions which further strengthens our belief that strong brands benefit even more from our qualitative and scalable product. Now we look forward to continuing the ramp up and to lay the foundation to a strong and profitable partnership in the coming months.