Bally Sports pens broadcast deal with BetMGM
| By Robert Fletcher
Bally Sports, a division of Sinclair Broadcast Group, has entered into a partnership with sports betting and igaming operator BetMGM.
Under the arrangement, Bally Sports will broadcast a new sports betting programme – “Live on the Line, Powered by BetMGM” – across its 19 regional sports network brands in the US and the accompanying Bally Sports app.
The programme will also appear on Stadium, Sinclair’s 24/7 multi-platform sports network.
Live on the Line, Powered by BetMGM will deliver up-to-date information for the viewers, as well as entertainment-based content for casual fans.