Caesars Sportsbook partners with NFL’s Bills in New York
| By Robert Fletcher
Caesars Entertainment has agreed a deal for its Caesars Sportsbook brand to partner with National Football League (NFL) franchise the Buffalo Bills in New York.
Under the agreement, Caesars Sportsbook will become an official mobile sports betting partner of the team and acquire naming rights to a new sportsbook-style premium club lounge at the Bills’ Highmark Stadium.
Caesars Sportsbook will also gain access to the use of official Bills logos and marks, as well as a wide range of VIP experiences and hospitality assets that will be made available for Caesars Sportsbook customers through the app’s integration with the operator’s Caesars Rewards loyalty programme.
Other aspects of the deal include broadcast and digital content across Bills’ properties and TV-visible in-game signage, as well as access to fan activations at Highmark Stadium.