OLG’s Proline becomes NFL’s first Canadian sportsbook partner
| By Robert Fletcher
Proline, the sports betting brand of the Ontario Lottery and Gaming Corporation (OLG), has become the first sportsbook partner of the National Football League (NFL) in Canada.
The five-year agreement makes the OLG and Proline an official retail lottery and sportsbook partner of the NFL, with the aim of delivering an exclusive sports betting experience to Ontarians.
The partnership will include providing a range of football content across OLG.ca and the NFL’s digital platforms, as well as events and promotions at Proline retail locations and online with the new Proline+ online sports betting brand.
Ahead of this weekend’s Super Bowl LVI, Proline will also offer a series of special bets for the game, including expanded proposition bets and novelty bets such as what the coin toss will be, and which team will score the longest touchdown.