RSI expands Louisiana presence with New Orleans Pelicans deal
| By Robert Fletcher
Rush Street Interactive (RSI) has agreed a deal for its BetRivers Sportsbook brand to become an official partner of the Louisiana-based National Basketball Association (NBA) franchise the New Orleans Pelicans.
The agreement will see BetRivers signage appear on surfaces inside the team’s Smoothie King Center home arena, including on the front row of courtside seats.
The exclusive Chairman’s Club at the venue will also be rebranded to become the “BetRivers Chairman Lounge” and feature live betting odds boards.
The partnership comes after RSI last month launched its BetRivers sportsbook in Louisiana, following the opening of the state’s legal sports betting market.