Search marketing roundup: October 2023
Welcome back to another edition of the affiliate marketing roundup, your go-to monthly series that zeros in on the latest and greatest from the world of marketing, all tailored for our igaming affiliate community.
October has been bustling with updates, innovations, and changes, especially from the tech giants and regulators which shape the way we connect, engage, and prosper in the igaming space. So let’s explore the noteworthy advancements that have unfolded over the last month, and more importantly, how you can leverage them to elevate your affiliate marketing strategies.
1. Google’s latest algorithm update
October saw Google roll out a significant algorithm update, aimed at enhancing the relevance and quality of search results. For igaming affiliates, this necessitates a further reevaluation and optimisation of SEO strategies. Content that is more comprehensive, user-centric, and aligned with search intent is now more crucial than ever. Affiliates should also pay close attention to their backlink profiles, ensuring they are natural and authoritative, to maintain and improve search rankings.
Source: https://developers.google.com/search/blog#new-in-search-console
2. Microsoft’s enhanced advertising solutions
Microsoft announced updates to its advertising suite, introducing new features and analytics tools designed to offer more granular insights and targeting capabilities. Igaming affiliates can leverage these enhancements to optimise their ad campaigns on Bing and other Microsoft-owned platforms. The ability to target users based on behaviour and interests, coupled with improved analytics, can lead to more effective campaigns and higher conversion rates.
Source: https://about.ads.microsoft.com/en-us/blog
3. Facebook’s revamped Ad Library and reporting tools
Facebook has introduced substantial updates to its Ad Library, providing more transparency and data on ad performance. Affiliates in the igaming space can utilise these enhancements to analyse competitor ad strategies and refine their own campaigns. Additionally, Facebook’s updated reporting tools now offer more detailed insights on ad engagement and conversion metrics, enabling affiliates to better track ROI and optimise ad spend.
Source: https://about.fb.com/news/
4. Twitter’s revamped Spaces and audio content
Twitter has introduced substantial updates to its Spaces feature, enhancing the audio content experience on the platform. Igaming affiliates can use Spaces to host live discussions, Q&A sessions or previews related to gaming events, building engagement and establishing authority in the niche. Additionally, Twitter’s new analytics for Spaces provide insights on listener demographics and engagement, helping affiliates refine their audio content strategy.
Source: https://business.twitter.com/en/blog.html
5. Privacy and data protection updates
Several countries have introduced or proposed updates to their data protection regulations in October. Notably, the European Union has continued to strengthen GDPR enforcement, with increased scrutiny on data collection and user consent practices. Igaming affiliates must ensure compliance with these regulations, implementing transparent data collection practices and providing users with clear opt-out options.
In the US, California has been at the forefront with the California Consumer Privacy Act (CCPA), which grants consumers more control over their personal information. Affiliates targeting audiences in these regions must adapt their data collection and marketing strategies to comply with these stringent regulations, or risk facing hefty fines and reputational damage.
Source: https://edpb.europa.eu/news/news_en; https://oag.ca.gov/privacy
The landscape for igaming affiliates is ever-changing, shaped by the continuous flow of technological and marketing advancements. October has been a month rich in updates, particularly from major social media platforms and in the realm of privacy and data protection. By staying informed and agile, igaming affiliates can navigate these changes, ensuring compliance while optimising their marketing strategies for maximum impact and engagement.
Image by Ron Hoekstra from Pixabay
