World Pool links up with horse racing legend Dettori
Under the agreement, Dettori will work on a series of joint campaigns with World Pool for the 2023 season, his final year as a racing jockey.
Dettori will provide blogs and content ahead of World Pool racedays in 2023, starting at the Saudi Cup meeting this weekend where all six group races on Saturday will be commingled globally.
“I’ve got a lot of different places to visit on my final year in the saddle, so it’s great to be working with World Pool who have also increased their reach to other countries and racetracks in 2023,” Dettori said.
“From The Saudi Cup to Dubai and then onto all the major days in the UK and Ireland, it will hopefully be a very exciting season for all of us.”
Hong Kong Jockey Club executive director of wagering products Michael Fitzsimons added: “Having Frankie on board as a torchbearer in the final year of an incredible career is absolutely brilliant for World Pool.
“It’s a huge year for Frankie and it’s the same for World Pool after a record breaking 2022, and we couldn’t be more thrilled to be partnering with a global icon who has done so much for the sport of horse racing.”