iGB Affiliate London grows attendance by 40%

The number of unique show visitors attending iGB Affiliate London 2023 totalled 5,763, which represents a 40% uplift on the April 2022 show.

While also being 19% ahead of 2020, which was the last edition of iGB Affiliate London to take place prior to Covid.

The brand’s international credentials were once again on display with visitors traveling to London from 101 nations. This is the first time that iGB Affiliate London has broken through three figures for international representation.

With every show metric in positive territory, portfolio director Naomi Barton expressed her thanks to the entire iGB Affiliate community for its support and for helping to make the 2023 edition so successful.

“We’ve worked in partnership with colleagues active in the igaming affiliate sector to deliver an event that provides what the industry requires across all fronts,” said Barton.

“Our focus was to deliver on our pledge to provide delegates with access to new business strategies, thinking, trends, technologies and content, in the process keeping the iGB Affiliate London proposition fresh and compelling.”

The portfolio director then went to discuss the size and scope of the event.

“iGB Affiliate London 2023 was physically the largest on record and the continued demand for space from both new and existing exhibitors underlines the fact that the event is regarded by our stakeholders as being their flagship event.”

“Significantly 24% of attendees were making their first appearance at iGB Affiliate London with 1 in 10 affiliate visitors new to gambling.

“The ability to bring new people into the igaming affiliate space represents an important attribute of the brand,” concluded Barton.

Away from the exhibition show floor, a total of 450 sector professionals attended the iGB Affiliate Awards which recognised the ‘best of the best’ across 19 categories.

Better Collective co-founders, Jesper Søgaard, CEO, and Christian Kirk Rasmussen, COO, were awarded with the ‘Affiliate Idol – Lifetime Achievement Award’ for their successful contributions to the industry.

On receiving the award, Søgaard spoke about how much the accolade meant to him and the company.

“I speak for Christian too when I say that it is an incredibly humbling feeling to not only have been considered but chosen to receive the Affiliate Idol Award.

“Christian and I may have laid the foundation for something great but without our dedicated colleagues, Better Collective would not be where it is today,” said Søgaard.

“I am very honoured but also trust our vision to become the leading digital sports media group,” the Better Collective co-founder and CEO went on to add.

The Affiliate Awards sponsors comprised V.Partners (Stage Sponsor), Safe Affiliates Programs (Photobooth), YGAM (Safer Gambling) and Trueplay (NFT).