Better Collective expands US team with marketing hire

In his new role, Rosenberg will head the group’s PR team in the US and also drive branding efforts across Better Collective’s US assets.

Rosenberg joins Better Collective after spending time working in digital marketing, branding and communication across a number of industries including technology, esports and sports betting.

“This is a dream opportunity for me as an avid and unapologetic Philly sports fan and member of the growing online sports betting community,” Rosenberg said.

“Sports betting isn’t going anywhere and with more US states bringing legalised mobile sports betting online this year, more and more sports fans will be able to mix art and science in making their picks.”

Better Collective US chief executive Marc Pedersen added: “It is great for Better Collective US to get Adam onboard. He has the skills and experience we are looking for to support our continued strong growth in the US market and to increase the awareness about our many strong US brands including Action Network, Vegas Insider, US Bets and Sports Handle.”

The appointment comes after Better Collective also appointed Britt Boeskov, previously of Kindred Group, as its senior vice-president of strategy.

Also last month, Better Collective entered into a sports betting partnership with US daily newspaper the New York Post. This will see Better Collective deliver its technology and commercial content for online sports betting through its Action Network platform to help educate New York Post readers about wagering.