Kyriakos Fourniadis: BC’s man in SE Europe on building out from Betarades
Continuing our look into the inner workings of Better Collective, Dan Kleiner speaks to Kyriakos Fourniadis. The former Betarades owner turned MD for South East Europe tells iGBA what it’s like working for the affiliate five years on from the acquisition. He also explains how he’s using social media differently to grow brands in each country and how he has been adapting to BC’s push into sports media.
By Dan Kleiner
- In-depth
