Bet365 dominates at Better Collective’s Bookmaker Awards
The affiliate confirmed that for its 2023 edition of the awards, it analysed a total of 4,165,796 data points. This represents a 384% increase from 2022 and a 2696% rise in the total analysed in 2021.
The awards are focused across six markets: the UK, Denmark, Sweden, Poland, Romania and Greece. Better Collective’s first awards it hosted were in Greece in 2020 with other awards occurring in Amsterdam.
Earlier this year in June the affiliate revealed its Greek market winners in Athens.
Shona ODonnell, head of strategic events at Better Collective, said that the company is “impressed to see the great innovation from the bookmakers across the markets”.
“At this year’s Better Collective Bookmaker Awards, we have collected and analysed more than four million data points to figure out which bookmakers in each of the six markets that in the best way have supported players in having an entertaining and safe sports betting experience.”
Bet365 came on top in five categories in the UK and Denmark as well as in Sweden with four wins. Denmark’s overall winner was Fortuna with three wins while in Romania Efbet and Betano both picked up three accolades.
The winners were decided by extensive market research among Better Collective’s local user communities.
UK
Best football odds – SBK
Best horseracing odds – Bet365
Best markets selection – Zetbet
Best customer service – Virgin Bet
Best banking options – Sportingbet
Best user experience – Bet365
Best welcome offers – Bet365
Best sports bookmaker UK – Bet365
Best sports bookmaker UK: players choice – Bet365
Most improved bookmaker UK – Sportingbet
Denmark
Best football odds – Unibet
Best tennis odds – Marathon Bet
Best markets selection – Bet365
Best customer service – Mr Green
Best banking options – Betfair
Best user experience – Bet365
Best welcome offers – Bet365
Best sports bookmaker Denmark – Bet365
Best sports bookmaker Denmark: players choice – Bet365
Most improved bookmaker – Cashpoint
Sweden
Best football odds – Coolbet
Best ice hockey odds – ATG
Best markets selection – Bet365
Best customer service – SpeedyBet
Best banking options – Betsafe
Best user experience – Bet365
Best welcome offers – Bet365
Best sports bookmaker Sweden – Bet365
Best sports bookmaker Sweden: players choice – Svenska Spel
Most improved bookmaker Sweden – Betway
Poland
Best football odds – Fortuna
Best tennis odds – Etoto
Best markets selection – Betcris
Best customer service – LVBet
Best banking options – Betclic
Best user experience – Superbet
Best welcome offers – Fortuna
Best sports bookmaker Poland – Superbet
Best sports bookmaker Poland: players choice – Fortuna
Most improved bookmaker – BetX
Romania
Best football odds – Efbet
Best tennis odds – Efbet
Best markets selection – Betano
Best customer service – Betano
Best banking options – Stanleybet
Best user experience – Unibet
Best welcome offers – Efortuna
Best sports bookmaker Romania – Betano
Best sports bookmaker Romania: players choice – Superbet
Most improved bookmaker – Efbet
Greece
Best football odds – Betshop
Best basketball odds – Bet365
Best markets selection – Stoiximan
Best customer service – Betshop
Best banking options – Bet365
Best user experience – Stoiximan
Best welcome offers – Bet365
Best sports bookmaker Greece – Stoiximan
Best sports bookmaker Greece: players choice – Stoiximan
Most improved bookmaker – VistaBet