Routy partners with TAG Media

The partnership will involve affiliate TAG Media using Routy’s tracking systems to gain data insights and drive future strategies. TAG Media will also be providing design recommendations to Routy.

Michael Filletti, co-Founder at Routy, was bullish about the partnership with whom he calls a “power affiliate in the industry”.

“As one of the most recognised and respected names in the igaming affiliation space it’s a pleasure for us to be working with them. We’re extremely excited to continue developing Routy with its support, as well as powering the growth of [TAG Media’s] business.”

Tom Schurch, head of publishing at TAG Media, believes that Routy “has the capability to change the game for our commercial operations.”

“It provides us with key business insights to connect user flows with conversion data and track ROI to a much more granular level.”

TAG Media, which runs several portals headed by PuntersLounge.com, was a double winner in this year’s iGB Affiliate Awards, landing Best Digital Agency alongside Affiliate Employer of the Year.